Kerala Hotels, Kerala Resorts, Kerala Destinations
Tourism road shows sparkles Kerala tourism too
Looking to entice the cash-rich Arabs to the shores of Kerala, the state Tourism has launched an aggressive campaign in Saudi Arabia with a series of road shows to re-ignite the charm of the southern state among the traders and travellers in a big way.
An official statement said here today that the road shows were held at Jeddah, Riyadh and Dammam this week, kick-starting the new drive to focus on Saudi Arabia as one of the key future markets.
As the Kerala Tourism bandwagon, showcasing the states mesmerizing products and offers, came calling for the first time to the Middle East country, it evoked a huge response from the industry and travellers alike.
